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BUDDING NEWS FOR BRIDES
2005 WEDDING FLOWER FASHION AND FUNDAMENTALS
Author and Floral Expert Rebecca Cole Discusses the
Year’s I-Do’s
NEW YORK, NY
– Brides need not worry about matchmaking when it comes to wedding
flowers. From the bridal bouquets to the boutonnieres, wedding flower trends
in 2005 include diversity of choice, boldness of color and distinctiveness
of design, according to a leading expert.
Floral and interior designer Rebecca Cole is author of Flower Power,
co-host of Discovery Channel’s Surprise by Design and a regular
contributor to the Today show. She describes the year's top trends.
"Wedding flowers follow fashion trends," Cole said, "and
today, individuality, rather than convention is in style. No longer do the
bridesmaids’ bouquets need to match the bridal bouquet, the boutonnieres
and centerpieces." In some cases, each bridesmaid may have a different
bouquet, according to Cole.
Colorful blooms, in contrast to traditional white, also are en vogue, with
lavenders and plums beautifying bridal parties in 2005. Bold and powerful
arrangements dominate over the traditionally romantic. "Modern, Zen
and even monochromatic designs featuring only one flower or color will in
many cases replace traditional delicate mixes of flowers headed down the
aisle," Cole said.
When it comes to dramatic and distinctive design, hand-tied French twist
bouquets incorporating bold ribbons and pearls will make a striking statement.
Cascading bouquets, a current popular selection for brides, will continue
to add drama. And, table décor will become even more of a central
focus.
"The containers that hold the flowers and what surrounds them, the
candles, are attracting significant attention from brides," Cole said.
"Even for smaller, more intimate weddings, flowers can make a big design
statement, on any budget."
Think Outside the Bunch
Beyond the most established uses for wedding flowers – room and table
décor and corsages - flowers of all varieties are being used to enhance
the special day in many non-traditional ways. For example:
• Welcome gifts for out-of-town guests and members of the bridal parties,
• Thank you gifts for those people who make the bride and groom's
day special,
• Rehearsal dinner and wedding brunch décor,
• Decorations for the wedding transportation,
• Floating arrangements for ponds or pools, and
• Accessories for the bride's hair, in some cases replacing the more
traditional veil.
Working with a Florist
For many brides, the most difficult floral decision can be finding the right
florist. "One of the biggest mistakes a bride can make is not entrusting
a professional florist to design their wedding flowers. The touch of a good
floral designer is unmistakable and will be reflected in the feel of the
ceremony, as well as in the wedding pictures," Cole said.
The best way to find the florist right for you is to ask friends and family
for names of some florists they know and trust.
"Ultimately, you should select a florist whose style you like. Visit
a number of florist shops to get a feel for their style, and once you think
you've decided on a florist, have your fiancé send you flowers from
the shop, and see if you like what arrives," Cole said.
The Society of American Florists, the trade association that represents
thousands of U.S. florists and other members of the floral industry, wants
every bride's day to be perfect and offers helpful advice for brides-to-be.
Some key pieces of information brides should share with their florists include
descriptions of the wedding dress, bridesmaids dress colors, church and
reception rules and pictures of arrangements they like and don't like.
"Seeing your personal style will help your florist translate your concepts
into workable floral designs that will make your wedding day look like you've
always imagined," said Jennifer Sparks, vice president of marketing
for the Society.
The organization also suggests some questions brides should ask during a
floral consultation, such as:
• Do you have any pictures of your work at my wedding/reception location?
• Will the newest floral varieties be available in the colors I have
chosen?
More of the Society of American Florists' floral wedding trends, advice
and creative ideas can be found at www.aboutflowers.com.
"Flowers are one of the most important elements of your wedding day,"
Cole added. "They set the mood and tone for the event and will remembered
for years to come."
About Rebecca
Cole
Rebecca Cole is a New York City floral and interior designer. She is the
founder of Cole Creates, a retail and design business, and she appears
regularly on television and radio shows. The author of Flower Power,
Potted Gardens and Paradise Found, she is a regular contributor
to the Today show and has appeared on Oprah. Cole is also
the star of the Discovery Channel show, Surprise by Design. |
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